Who cares about the truth when you’ve got a hefty ad budget?
Stephen Harper has made an amendment to the old saying that bullshit baffles brains: marketing trumps all.
Care to play Snakes and Leaders Stevie-style? Easy-peazy. You screw the veterans and then divert attention by surrounding sporting events with commercials saying what a swell job you’re doing for them. The veterans will know you are a fat-faced liar, but that doesn’t matter. They are old and expendable — a disappearing demographic of no political importance. There’s no political upside to them.
You are interested in aiming your message at those millions of non-veterans watching the game, the ones who will be more impressed by all the monuments you are building to past wars, while simultaneously ignoring sick and dying veterans of more recent ones.
http://www.ipolitics.ca/2014/06/22/who-cares-about-the-truth-when-youve-got-a-nice-ad-budget/
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