Feds to spend millions on custom news stories, tweets and Facebook posts
HALIFAX – The federal government is looking to spend millions on advertorials, Facebook, Pinterest and Twitter.
The investments are outlined in two documents published Wednesday on the Canadian government’s procurement site.
One document states Health Canada will hire a contractor to write and post pictures on government social media accounts. The posts would help inform parents and teens on a variety of topics including healthy eating, bullying, drugs and pregnancy.
The budget for the social media campaign is capped at $590,000, the document states.
A second document offers notice that next year the government will spend $1,250,000 on customized news stories.
READ MORE: http://globalnews.ca/news/1731274/feds-to-spend-millions-on-custom-news-stories-tweets-and-facebook-posts/
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