"Grégoire Trudeau does not get paid, nor does she have any official responsibility. However, by virtue of her own charisma and dedication to public life, a large number of individual Canadians and organizations look to Grégoire Trudeau for her support. Her progressive advocacy on issues such as mental health and eating disorders is both important and rightly celebrated.
Yet her critics spew vitriol in their attacks. Whether it is her decision to hire an additional assistant, let her children’s caregiver go or embrace her husband in public she has been continuously criticized."

How Gregoire Trudeau brilliantly changed her image: Watt

She single-handedly re-calibrated the conversation and forced a new perspective on how Canadians, her critics and the press view her