Myths die hard: Santa Claus and Canada's oil discount
Myths die hard. For example, a third of Canadian adults say they still believe in Santa Claus. Myths endure because they serve a purpose, good or bad. Our job, as responsible adults, is to figure out where a myth comes from and whether it still serves our best interests.
The myths of Santa Claus and the lies about exaggerated claims of a Canadian oil discount (detailed in my Discount Frenzy article) persist because they serve potent interests. Santa evokes powerful nostalgic forces as well as mystical yearnings for comfort and joy. Yet good, noble values are exploited by advertisers and retailers to encourage rampant materialism and overconsumption.
It’s harder to justify the three Big Lies surrounding the alleged Canadian oil discount — they serve the interests of Big Oil, arguably the most powerful industry on earth. They are fighting hard to maintain these lies as the attacks on my previous National Observer article illustrate.
Not surprisingly, supporters of the controversial Trans Mountain pipeline, like consultant Blair King and journalist Markham Hislop, took exception to my arguments. However, a close examination of the critics’ claims reinforces my conclusions.
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