How Trump’s 2020 campaign manager is connected to the Russia scandal
Brad Parscale is linked to a data firm that has become a focus of the Trump-Russia investigation.
President Donald Trump has named Brad Parscale to be his 2020 campaign manager.
On Tuesday morning, Trump released a statement calling Parscale a “longtime digital marketing strategist for President Trump” who was “essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign was run.”
Trump is not being hyperbolic here: Parscale, who was in charge of the Trump campaign’s digital operations and worked closely with Facebook, Twitter, and Google to hone the campaign’s social media presence, was a huge part of why Trump won the White House. A 2017 profile on 60 Minutes called Parscale the “secret weapon” of Trump’s social media strategy.
“I understood very early that Facebook was how Trump was going to win,” Parscale said of the campaign’s use of social media during the 2016 presidential campaign. “I think we used it better than anyone ever had in history.”
But the young tech guru who ran the Trump campaign’s digital operations from his office in San Antonio is an extremely controversial choice to run the president’s 2020 campaign — particularly given that Trump’s 2016 campaign is still being investigated for potential collusion with Russia.
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