This article has been updated.
The framed copy of Time Magazine was hung up in at least five of President Trump’s clubs, from South Florida to Scotland. Filling the entire cover was a photo of Donald Trump.
“Donald Trump: The ‘Apprentice’ is a television smash!” the big headline said. Above the Time nameplate, there was another headline in all caps: “TRUMP IS HITTING ON ALL FRONTS . . . EVEN TV!”
This cover — dated March 1, 2009 — looks like an impressive memento from Trump’s pre-presidential career. To club members eating lunch, or golfers waiting for a pro-shop purchase, it seemed to be a signal that Trump had always been a man who mattered. Even when he was just a reality-TV star, Trump was the kind of star who got a cover story in Time.
But that wasn’t true.
The Time cover is a fake.
There was no March 1, 2009, issue of Time Magazine. And there was no issue at all in 2009 that had Trump on the cover.
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