Globe editorial
The Harperites and the joy of negative advertising
The Harper government is examining the option of changing Canada’s Copyright Act so that politicians can use news content in political advertising without asking for permission. Media don’t like to see their footage and other copyrighted content in partisan ads, especially the negative type, since viewers might be left with the impression that a media outlet is complicit with a political party. Earlier this year, a group of broadcasters told the government they would no longer air political ads that use their content without their explicit consent.
http://www.theglobeandmail.com/globe-debate/editorials/the-harperites-and-the-joy-of-negative-advertising/article21030488/
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